Scientists and Media Madness

My first two scientific experiences of media madness occurred in the early 1960s when I was a real microbiologist. One day, the new local television station sent along a camera team to see what we were all up to. After a quick glance around the lab, the boss pointed at a fraction collector and asked me to switch it on. "It is on," I replied, explaining that the machine clicked around once very 15 minutes as each test tube collected liquid from the ion exchange column above. "OK, I understand," t

Written byBernard Dixon
| 3 min read

Register for free to listen to this article
Listen with Speechify
0:00
3:00
Share

But then anxiety descended: maybe these TV chaps would lose interest and go away. So guess how the story ended. With me groveling under the bench, twiddling the apparatus around more quickly that it ever moved before or since. Utter nonsense. But we had played the media game, and both sides, in their own ways, were happy.

Even worse was an incident a few months later when the university's public relations officer decided to publicize some work on the epidemiology of respiratory infections that was being carried out by a virologist in the same department. A press release was issued highlighting the practical importance of the research, but emphasizing that the man concerned had not actually discovered the viruses whose spread he was charting. No matter. Two days later, our local evening paper carried the banner headline CITY BOFFIN FINDS DEADLY KILLER VIRUS.

For such reasons, one sympathizes with scientists ...

Interested in reading more?

Become a Member of

The Scientist Logo
Receive full access to digital editions of The Scientist, as well as TS Digest, feature stories, more than 35 years of archives, and much more!
Already a member? Login Here

Meet the Author

Published In

Share
February 2026

A Stubborn Gene, a Failed Experiment, and a New Path

When experiments refuse to cooperate, you try again and again. For Rafael Najmanovich, the setbacks ultimately pushed him in a new direction.

View this Issue
Human-Relevant In Vitro Models Enable Predictive Drug Discovery

Advancing Drug Discovery with Complex Human In Vitro Models

Stemcell Technologies
Redefining Immunology Through Advanced Technologies

Redefining Immunology Through Advanced Technologies

Ensuring Regulatory Compliance in AAV Manufacturing with Analytical Ultracentrifugation

Ensuring Regulatory Compliance in AAV Manufacturing with Analytical Ultracentrifugation

Beckman Coulter Logo
Conceptual multicolored vector image of cancer research, depicting various biomedical approaches to cancer therapy

Maximizing Cancer Research Model Systems

bioxcell

Products

Sino Biological Logo

Sino Biological Pioneers Life Sciences Innovation with High-Quality Bioreagents on Inside Business Today with Bill and Guiliana Rancic

Sino Biological Logo

Sino Biological Expands Research Reagent Portfolio to Support Global Nipah Virus Vaccine and Diagnostic Development

Beckman Coulter

Beckman Coulter Life Sciences Partners with Automata to Accelerate AI-Ready Laboratory Automation

Refeyn logo

Refeyn named in the Sunday Times 100 Tech list of the UK’s fastest-growing technology companies