While the rest of the world goes bananas over new online tools for communicating and collaborating, we in the life sciences have been, well let's say, restrained, in adopting and adapting the current incarnation of the internet for our professional purposes. Yes, there are some excellent science bloggers, but the total number might be a couple of hundred, a spit in the bucket in terms of the blogosphere as a whole. There are a few decent podcasts too, but none that ride high on the download charts. And even an online dating service for scientists exists-but have you ever heard of it? (It's www.sciconnect.com, if you're so inclined.)

Perhaps life scientists, or at least the young and/or trendy among us, are content to participate using universally popular sites such as Facebook, MySpace, YouTube, and the like. However, a quick tour of these sites says otherwise - if scientists are...


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