Naturally, in becoming established, our association with notables helps break down the skepticism potential subscribers may harbor about yet another periodical. It also conveys a seriousness of purpose and a high standard of quality. While we do in fact derive great benefit from such "acceptance by association," this was not our prime reason for inviting colleagues to serve as editorial advisers. Our advisers were not invited to serve merely as passive figureheads, who lend us only the luster of their names. Rather, we expect they will actively participate in shaping The Scientist, as many already have in writing book reviews and articles, and in leading us to relevant sources and hard-to-reach experts.
Our advisers represent many areas of the world—from New York to Melbourne, Stanford to Shanghai, Charlotte to Columbo, and so on. We were eager to include representatives of Third-World science on our board. We expect to add representatives ...
