Upon retiring, Potter was by no means ready to ride off with his laurels into the sunset. He let it be known that he wanted to continue his affiliation with the University of Wisconsin, which granted him the title of "emeritus."
Potter focused most of his attention on writing a book, Global Bioethics: Building on the Leopold Legacy (Michigan State University Press, 1988)--an activity on which he had been unable to concentrate as an active faculty member. "While my book Bioethics: Bridge to the Future, wherein I coined the term `bioethics,' was published in 1971 by Prentice-Hall during the peak of my research career, it was really a compilation of lectures, and didn't require the time and effort that Global Bioethics did," says Potter. "I just never had the opportunity before becoming emeritus to write Global Bioethics, which is a much more comprehensive and all-encompassing discussion of the evolving morality ...