Glossy Magazines Play Key Role In Promoting An Institution's Research

Institution's Research COLLABORATION: A feature on her work helped Anne Cress get help of others. With color photographs, glossy paper, snazzy graphics, and snappy copy, the annual and periodic magazines, newsletters, and reports published by United States research institutions are the obvious products of considerable money, time, and effort. But they are more than just pretty faces, according to the editors who put them together and the researchers featured in their pages. Take, for exampl

Thomas Durso

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Institution's Research

COLLABORATION: A feature on her work helped Anne Cress get help of others.

With color photographs, glossy paper, snazzy graphics, and snappy copy, the annual and periodic magazines, newsletters, and reports published by United States research institutions are the obvious products of considerable money, time, and effort. But they are more than just pretty faces, according to the editors who put them together and the researchers featured in their pages.

Take, for example, a new piece being published by the Whitehead Institute of Biomedical Research, which recently named a 100-member Board of Associates to seek out potential donors and solicit contributions. With the group meeting just once a year, Whitehead staff had to find a way to keep board members informed of happenings and research at the Cambridge, Mass., facility.

Thus was born Discovery, a three-times-a-year newsletter filled with profiles and articles about the work being done at ...

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