Somewhere between "Bracelet Showcase" and "Now You're Cooking" biologist Ferid Murad made his QVC television debut on January 21, 2007. The winner of the 1998 Nobel Prize in Medicine or Physiology graced the studios of one of the largest American home shopping television networks to hawk his new book, The Wellness Solution, penned with QVC's own Medical Wellness Doctor Edward Taub. Taub's regular program "Nature's Code with Dr. Taub" has been spotlighting the book along with Taub's line of Nature's Code non-drowsy allergy medications and supplements.
The book, which comes with a journal to chart your progress ($24 plus shipping and handling), presents a philosophy on how to prevent disease and live healthier based on Murad's award-winning research on nitric oxide (see "Nobel prize honors pioneers of NO," www.the-scientist.com/article/display/18288/). And QVC is currently the only place to get it.
"It's a huge, huge audience," Murad says. "They reach more homes ...
