Mark Rosenberg's words aptly describe the mentality of the 435 Project™, an effort introduced to many readers of The Scientist 19 months ago.1 My opening paragraph in that summer article read, "There is a challenge that faces the entire scientific community .... [t]he opportunity to strengthen the call for doubling the United States' commitment to medical research looms larger than ever. It is time for the scientific community to elevate its advocacy, with a unified voice, to a volume not yet heard by local, state, and national media and elected officials."

A year and a half later, those familiar with Research!America's signature grassroots program would surely agree that the 435 Project does not warehouse solutions. During the project's first two phases, Research!America and its partners have created, implemented, and evaluated a wide variety of messages, materials, and strategies. Throughout this time, best practices were identified and emulated by many...

Interested in reading more?

Become a Member of

Receive full access to digital editions of The Scientist, as well as TS Digest, feature stories, more than 35 years of archives, and much more!
Already a member?