“…At the macro level the role of R&D can be viewed as a basis of competitive advantage, which is the basis of international trade. At the firm level, the objective is to change the market conditions in its favor under which it operates. This plays an important part of the competitive strategy of the firm. It may also help the firms to grow and diversify (Hay and Morris, 1991).”
The above statement is quite true for developing countries, including Thailand, which need to rethink the country’s economic strategy, as well as its positioning in the global market. Globalization makes international trade competitive and exporting countries have to face cost competition and uncertainty.
Thailand’s economy depends very much on our core competency: agriculture. Many governments try to transform our competency into industry, to make Thailand a manufacturing base of choice for investors as an original equipment (OEM) contractor or business partner. ...
