If Sense About Science (SAS), a London charitable trust, were a red-carpet starlet during awards season, she would be the one wearing sensible shoes. She would also be the one with the ruler, giving a sharp rap on the wrist to any celebrity spouting off publicly with bad science. Indeed, the group last month published a flyer entitled "Science for Celebrities," and has since been inundated with calls and Emails -- everything from people wondering what fingernails are made of, to scientists volunteering their services to be on-call subject experts for the curious and the confused.The flyer includes examples of celebrities weighing in on science, scientific experts providing the state of scientific understanding of each issue, and a phone number to call for scientific clarification. The material has created a file of press coverage an inch thick. "It helps when you can have a full-page picture of Elle...
Tracey BrownThe ScientistmilkOrganic (Ltd)MadonnaUSA Todayspoken outTom Cruise's 2005 interview with NBC's Matt LauerpublishedThe Medical Journal of AustraliaEdzard ErnstThe Scientistfilmed an advertisementMissouri email@example.com://www.senseaboutscience.orghttp://www.senseaboutscience.org.uk/pdf/ScienceForCelebrities.pdfThe Scientisthttp://www.the-scientist.com/article/display/15867/http://organic.com.au/people/jamieoliverhttp://www.timesonline.co.uk/article/0,,2087-2320718,00.htmlhttp://blog.bioethics.net/2007/01/martina-navratilova-leave-gay-sheep.htmlhttp://www.youtube.com/watch?v=jQCR02UnqhgMed J Austhttp://www.the-scientist.com/pubmed/17181531http://www.pms.ac.uk/compmed/ernst.htmhttp://www.youtube.com/watch?v=a9WB_PXjTBoThe Scientisthttp://www.the-scientist.com/news/display/26854/
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