Stephen Pendlebury
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Video Technology Adds New Dimension To The Research Paper
Stephen Pendlebury | | 9 min read
TWO FOR THE SHOW Here's how to obtain copies of the two videos mentioned in this article. " Hydrogen Collision Dynamics on a Rough Nickel Surface,” based on research by University of Illinois nuclear engineering professor David Ruzic, is available from: The American Vacuum Society 335 E. 45th St. New York, N.Y. 10017 Phone: (212) 661-9404 Fax: (212) 983-6745 The video is in the University of Illinois library system and is “slowly working its way into other

From The Lab To The Tube: Surviving Television Appearances
Stephen Pendlebury | | 7 min read
One nagging thought stuck in Leon Lederman's mind as he was being interviewed on ABC's "Nightline." It had nothing to do with his Nobel Prize-winning discoveries. Rather, it concerned the effect of adhesive tape on epidermis. A microphone was affixed to the University of Chicago physicist with duct tape because the cord that should have held it around his neck was missing. "All I could think of was how much it was going to hurt when they took it off," recalls Lederman. Ah, the glamorous worl

SCIENTISTS TO WATCH
Stephen Pendlebury | | 2 min read
SCIENTISTS TO WATCH (The Scientist, Vol:5, #12, pg. 19, June 10, 1991) (Copyright, The Scientist, Inc.) ---------- One way to learn how to be effective on television is to spend some time watching the masters at work. "Phil Morrison does a fantastic job," says University of Chicago physicist Leon Lederman. "He's a real pro at this." Paula Apsell, executive producer of the Public Broadcasting System's "Nova," calls Massachusetts Institute of Technology physicist Morrison the "c

When Should Scientists Talk To The Press `Off The Record'?
Stephen Pendlebury | | 8 min read
"Goddammit! When is somebody gonna go on the record in this story?"--Jason Robards as Washington Post executive editor Ben Bradlee in the movie All the President's Men. Psst! Wanna get a reporter's attention? Just say those three little words "off the record." They're three of the most overused and misunderstood words in the business. They conjure up images of "Deep Throat" secretly meeting in a parking garage with Bob Woodward (or Robert Redford, depending on whether you read the book or saw

Talking To Reporters: What To Do When `The Call' Comes
Stephen Pendlebury | | 7 min read
So you were passed over for the Nobel Prize (again!) in 1989. Chin up. You probably weren't ready for it, anyway. I don't mean that your research wasn't worthy. And I'm not talking about the public adulation or the prize money. I mean the media attention - the onslaught of TV and radio reporters. You may understand megabytes and particle spin, but what do you know about "sound bites" or putting "spin" on a story? Well, I can help. I'm one of those broadcast news reporters who'll be calling when
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