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There are Nobel Prizes, and then there are Ig Nobel prizes. Few actively pursue the latter, annual awards given by the Annals of Improbable Research to “honor achievements that make people laugh, then think.”
This year’s Ig Nobel ceremony, held at Harvard University last week (September 22), bestowed recognition on research from disparate fields.
The prize in economics went to a study from researchers in the U.K. and New Zealand who examined the personality of rocks in a sly critique of a commonly used scale in marketing research for rating the personality associated with a brand.
The Ig Nobel prize in reproduction went to research by the late Ahmed Shafik of Cairo University. Among other things, Shafik studied whether underpants of different materials—polyester, cotton, or ...
