Selling Science: How the Press Covers Science and Technology. Dorothy Nelkin. W.H. Freeman, New York, 1987. 182 pp. $16.95.

In Selling Science, Dorothy Nelkin—author of books on such topics as intellectual property and technological risk—tells the reader almost everything he or she might want to know about the complex relations between science and the media. On the premise that the public gets its images of and information about science from the press rather than from television, Nelkin synthesizes what little is already known and goes on to produce new knowledge and analyses from her own recent investigations.

Her focus is on the "popular press," and includes national newspapers, a sample of 100 local newspapers from around the country, and national news magazines such as Time and Newsweek. On the other side, for the views of scientists about what their media image is, she has studied science policy...

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