Scientists are beginning to embrace social media as a viable means of communicating with public audiences.

Much of what researchers believe about the public and effective communication is wrong.

The pitfalls of using public meetings as surrogate gauges of public opinion

By Elizabeth A. Corley and Dietram A. Scheufele Outreach Going Wrong? When we talk nano to the public, we are leaving behind key audiences. Scholars, policy-makers, and outreach specialists in the nanotechnology community may be struggling with toxicological data and regulatory frameworks, but they seem to be able to agree on one thing: The public is unaware of the new technology and uninformed about the science behind it. Ironicall

A recent survey suggests the rift between scientists and the public is growing, but did its methodology sway the results?

Readers weigh in on framing The results from our online poll are in. Here's the most up-to-date information on what you think about framing in science 1. First, a bit about you. How would you describe yourself? Response Percent Response Count  A practicing scientist in the lab  41.0%   166   A former scientist in the lab or science graduate  34.1%   138   A non-scientist

The Future of Public Engagement The facts never speak for themselves, which is why scientists need to "frame" their messages to the public. By Matthew C. Nisbet & Dietram A. Scheufele Related Articles 1 Page is just one of several leaders who have called attention to the urgent need for new directions in science communication. Yet unfortunately, still missing from much of the general discussion is a systematic understanding of how the public uses the media to form

A Typology of Frames Specific to Science-Related Issues By Matthew C. Nisbet & Dietram A. Scheufele ARTICLE EXTRAS The Future of Public Engagement Here's what you think How to start? Results of Our Online Survey Our Reader's Thoughts Social progress... improving quality of life, or solution to problems. Alternative interpretation as harmony with nature instead of mastery, "sustainability." Economic development/competitiveness

How to start? Suggestions for framing science ARTICLE EXTRAS The Future of Public Engagement A Typology of Frames Specific to Science-Related Issues Here's what you think Results of Our Online Survey Our Reader's Thoughts Do the research. Communication is a science. Skill and personal experience should be informed by a systematic understanding of the media system and the ways in which nontraditional audiences make sense of various