Concerns about the relationship between science and society transcend traditional political differences.

Researchers and bioethicists need to take advantage of events such as the recent publication of the HeLa genome to engage the public on topics of privacy, biobank regulation, and more.

Much of what researchers believe about the public and effective communication is wrong.

The Future of Public Engagement The facts never speak for themselves, which is why scientists need to "frame" their messages to the public. By Matthew C. Nisbet & Dietram A. Scheufele Related Articles 1 Page is just one of several leaders who have called attention to the urgent need for new directions in science communication. Yet unfortunately, still missing from much of the general discussion is a systematic understanding of how the public uses the media to form

A Typology of Frames Specific to Science-Related Issues By Matthew C. Nisbet & Dietram A. Scheufele ARTICLE EXTRAS The Future of Public Engagement Here's what you think How to start? Results of Our Online Survey Our Reader's Thoughts Social progress... improving quality of life, or solution to problems. Alternative interpretation as harmony with nature instead of mastery, "sustainability." Economic development/competitiveness

How to start? Suggestions for framing science ARTICLE EXTRAS The Future of Public Engagement A Typology of Frames Specific to Science-Related Issues Here's what you think Results of Our Online Survey Our Reader's Thoughts Do the research. Communication is a science. Skill and personal experience should be informed by a systematic understanding of the media system and the ways in which nontraditional audiences make sense of various