Applied Biosystems finds that as a start-up's glamour fades, it must stress a return to basics |
"Success lies in the ability to take chances," says Marion, who returned to hands-on management of the Silicon Valley-based company in February. "When people really dive into their jobs, they achieve results, too."
Marion, a former executive at Hewlett-Packard, joined with colleague Sam Eletr in 1981 to create the company and preside over its rapid growth. But internal dissension, increased competition, a poorly planned acquisition, and other factors have haunted Applied Bio-systems' sales, morale, and stock price in recent years.
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