Diversity: The New Business Case
Helping different departments collaborate is part of diversity's new meaning.

For Paul Graves of Schering-Plough, managing diversity is about much more than hiring minorities — although that's certainly part of it. It's really about helping people from very different backgrounds communicate with and learn from one another without getting defensive. But he doesn't mean just African-Americans and whites or women and men; he's talking about research scientists and marketing pros, financial types and manufacturing workers, even Schering-Plough employees and people working for their partner companies.

"That's diversity as far as we're concerned," says Graves, vice president of global staffing, global diversity and inclusion strategies, and public affairs for the Kenilworth, N.J.-based pharma. Graves is referring to the company's Customer Centered Product Initiative (CCPI), which is intended to speed drugs to market by replacing the traditional step-by-step pharma pipeline with an integrated structure that gets everyone...

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