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HBO Special Aims to Demystify Cancer

If you're a cancer specialist seeking participants for your clinical trial, take note. The floodgates may well open as Cancer: Evolution to Revolution hits the HBO lineup and its companion Web site launches on the Internet. This two-and-a-half-hour informational documentary is a timely demonstration of television's ability to rise to viewers' needs with true public service programming, providing dozens of contact phone numbers and Web addresses for virtually every cancer organization in the cou

Written byA. J. S. Rayl
| 4 min read

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If you're a cancer specialist seeking participants for your clinical trial, take note. The floodgates may well open as Cancer: Evolution to Revolution hits the HBO lineup and its companion Web site launches on the Internet.

This two-and-a-half-hour informational documentary is a timely demonstration of television's ability to rise to viewers' needs with true public service programming, providing dozens of contact phone numbers and Web addresses for virtually every cancer organization in the country. In the big picture, this resource-rich special offers up a broad précis of cancer, detailing its varieties and complexity and reorienting viewers to see it as preventable and treatable.

More than that, this program--produced, directed, and reported by former 20/20 producer Joseph F. Lovett and narrated in part by Lilly Tartikoff, cancer activist and widow of television executive Brandon Tartikoff, who died of Hodgkin's disease in 1997--is a kind of call to action for the public, ...

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