The Future of Public Engagement
A Typology of Frames Specific to Science-Related Issues
On average, most of the practicing, former, and non-scientists who completed our online poll about framing agree with the principle that scientists should accommodate their message to suit their audience.
The majority of all groups also believed that scientists should publicly discuss the ethical and policy aspects of their work, and technical accuracy is not the most important part of public communication. Currently, scientists are not getting their messages across, they said: Roughly 60% of readers disagreed with the statement that "scientists do a good job of communicating complex technical issues to the public." This is a problem organizations should help solve, you said: The majority of all groups agreed that science graduate programs, scientific organizations, and government funding ...
