WIKIMEDIA COMMONS, RILEY
It’s well accepted that physical attractiveness can open doors. Research suggests that prettier people get hired more and paid more, apparently due to increased perceptions of likability, competence, and trust. For women especially, looks seem to be important to smoothing one’s path in life. And it’s not just inherent beauty, like facial symmetry. In a new study funded by Procter & Gamble, researchers from Harvard and Boston Universities found that makeup also influences how people responded to women.
The scientists asked participants to rate the same female faces with and without makeup along four different parameters: attractiveness, likability, competence, and trustworthiness. Drawn from a range of ethnicities, the faces were left without makeup or made up in three different styles—“natural,” “professional,” or “glamorous.” All three ...
