Opinion: Singing about Science

Music videos could be helpful tools for science communication and education, but anti- and pseudoscience activists are also using this medium to spread their views.

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Wikimedia, Pirlouiiiit from Marseille, FranceTechnology changes the way scientists communicate and how scientific knowledge is disseminated. In the recent years the internet and the advancement of social media posed a novel challenge to science communicators. But these formats also provided new opportunities, and many are taking advantage. Specifically, the use of science videos is growing in popularity. Soon, most of the internet traffic will be video content.

This development can already be found throughout the research community. Many scientists film their experiments and post video clips either on general video-sharing sites or on specialized science video portals. (For example, see the recently released results of The Scientist’s Labby Multimedia Awards.) Additionally, some journals now offer researchers the ability to upload videos as part of the online supplementary materials that accompany published articles. An extreme example of this is the Journal of Visualized Experiments (JoVE), which does not publish research papers at all, but videos of experiments.

Scientific videos can also be found on the websites of scientific institutions and scientific journals, accompanying press releases about new research findings aimed at attracting the attention of science journalists, freelance writers, and bloggers. Science videos ...

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