Through the process of trial and error, scientific societies and veteran poster presenters have come up with the following rules of thumb for effective poster presentations.
1. Prepare a banner in very large type containing a descriptive title, the authors, and their affiliations. This banner should be situated high up on the poster so it can be seen above people's heads from a distance of 15 to 20 feet.
2. Bracket the poster with an introduction at the beginning and a list of conclusions at the end. Remember that many people will read only these two parts of your poster.
3. Make the flow of information in a poster explicit with the use of inch-high numerals. The flow of information should be organized in columns running down the poster, not in rows running across it.
4. The poster should be self-explanatory, so that its main points will be communicated even...