What Your DNA Can’t Tell You
What Your DNA Can’t Tell You
Companies are selling reports about a wide range of physical, cognitive, and behavioral traits to consumers based on their genomic data, but such tests have a number of limitations.
What Your DNA Can’t Tell You
What Your DNA Can’t Tell You

Companies are selling reports about a wide range of physical, cognitive, and behavioral traits to consumers based on their genomic data, but such tests have a number of limitations.

Companies are selling reports about a wide range of physical, cognitive, and behavioral traits to consumers based on their genomic data, but such tests have a number of limitations.

consumer genomics
MyHeritage Launches Health-Related Genetic Test, Ignites Debate
MyHeritage Launches Health-Related Genetic Test, Ignites Debate
Catherine Offord | Jul 9, 2019
Its screen for selected variants of some disease-linked genes gives customers an incomplete picture of their risk—do they know?
The Rising Research Profile of 23andMe
The Rising Research Profile of 23andMe
Catherine Offord | Nov 30, 2017
An exploration of the genetics of earlobe attachment is just the latest collaborative research project to come out of the personal genetic testing company.
Illumina, Investors Launch Consumer Genetics Firm
Illumina, Investors Launch Consumer Genetics Firm
Tracy Vence | Aug 19, 2015
With $100 million in initial funding, Helix aims to make personal genomics accessible.
Genome Sequencing Standards
Genome Sequencing Standards
Kerry Grens | May 18, 2015
The US National Institute of Standards and Technology develops a reference sample to check the validity of genetic sequences.
Ancestry.com Adds New Genetics Service
Ancestry.com Adds New Genetics Service
Bob Grant | Apr 6, 2015
The genealogy company is advertising a new DNA test that can reportedly connect users to their ancestors back to the 1700s.
GeneHub’s Crowdfunding Flub
GeneHub’s Crowdfunding Flub
Kerry Grens | Sep 29, 2014
A campaign to build a direct-to-consumer genome sequencing service pulls the plug after two days of fundraising.
Week in Review: July 7–11
Week in Review: July 7–11
Tracy Vence | Jul 11, 2014
Assessing mtDNA mutations among healthy people; heritability of intelligence; epigenetic inheritance of maternal malnutrition markers; consumers buy into DNA ancestry
DNA Ancestry for All
DNA Ancestry for All
Tracy Vence | Jul 10, 2014
Big ad campaigns and celebrity involvement have helped increase public interest in genetic genealogy, but helping consumers understand their DNA ancestry testing results remains difficult.
The Right to Know—or Not
The Right to Know—or Not
Tracy Vence | Dec 12, 2013
Consumers, patients, and study participants should be made aware of potential incidental findings, according to a federally-appointed bioethics panel.