After a five-month hiatus, the biology journal Cell will begin filling new subscriptions next month. The influential publication found itself in the awkward position last summer of turning away potential readers. In its July 29 issue, the magazine ran a full-page ad declaring: “Cell is sold out for 1988!!’ Because a subscription to Cell begins in January and ends in December, mid-year subscribers typically receive months of back issues when they join up. But this year, according to circulation manager Aron Abrams, “demand and a couple of printer’s idiosyncrasies” had quickly depleted the stacks of back issues. Rather than send new readers incomplete subscriptions, the journal chose not to take any more orders for 1988. Abrams says this was the first time Cell had run short and that the publication is better prepared for 1989.
Biotechnology Views, the newsletter of the new American Biotechnology Association, is not your average science ...
