At the end of the day, being first matters. Be the first one to publish your discovery. Choosing between whole genome analysis (WGA) and targeted analysis can be the difference between analyzing the entire haystack at a low resolution and analyzing a fistful of hay at high resolution. Targeted analysis enables discoveries in a degree of detail often drowned out by high-copy genes and off-target transcripts in WGA. Find out why BD recommends targeted analyses when you know what question you're asking, at

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