The Rise of BCI Enables Advances in Neuroscience

A nascent but growing consumer market for brain-computer interface technology is driving the development of sleek new tools for decoding brain activity.

Written byJef Akst
| 37 min read

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ABOVE: Neurosity’s Notion headset, released in 2019, is one of a handful of consumer brain-computer interface devices that scientists are adapting for their EEG research.
STEVE GONG

Conor Russomanno hadn’t stopped wondering about the effects of the multiple concussions he’d suffered playing football and rugby at Columbia University. In 2011, less than a year after his last severe hit, he had passed a neurologist’s standardized test of cognition, but he still wasn’t himself, at least not all the time. “My mind [was] definitely different than it was before,” he says. “I was really, really amped and self-motivated and confident on certain days, and then I would hit these extreme lows on other days.”

The following year, as Russomanno was pursuing a master’s degree in design in New York City, a friend offered to sell him a MindFlex—a cutting-edge toy from Mattel that allowed users to make a ball hovering on ...

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  • Jef (an unusual nickname for Jennifer) got her master’s degree from Indiana University in April 2009 studying the mating behavior of seahorses. After four years of diving off the Gulf Coast of Tampa and performing behavioral experiments at the Tennessee Aquarium in Chattanooga, she left research to pursue a career in science writing. As The Scientist's managing editor, Jef edited features and oversaw the production of the TS Digest and quarterly print magazine. In 2022, her feature on uterus transplantation earned first place in the trade category of the Awards for Excellence in Health Care Journalism. She is a member of the National Association of Science Writers.

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