TTP plc (TTP), a leading independent technology and product development company, today announced that its Desktop Biology™ service has enabled the fast-track development of a novel technology in partnership with DnaNudge Ltd, the developer of the world’s first DNA-based service to “nudge” consumers towards genetically optimal buying behaviour. The technology is designed to help consumers make healthier food and drink choices based on their unique genetic profile.
The DnaNudge experience provides the consumer with personalised product recommendations suited to their individual genetic makeup, delivered through a wearable device or a mobile app, to enable the individual to choose between options from a specific product family (e.g. biscuits) resulting in a “nudge” towards a heathier lifestyle. A key enabler of this is the NudgeBox and DnaCartridge, which extracts and amplifies DNA from a customer cheek swab, providing an individual genetic report based on assessment of single nucleotide polymorphisms (SNPs). The genetic ...
