By Jennifer Ouellette
Penguin, January 2014
Science writer Jennifer Ouellette has carved herself a nice niche by penning books that probe the intricacies of physics and the functioning of the cosmos. Her latest offering, Me, Myself, and Why, turns inward and shifts focus to the science of personality and identity—with special attention paid to her own.
What sets Ouellette’s book apart from the tsunami of other pop psychology books out there is the extent to which she gives herself over to exploring her subject. In her most intensely personal work to date, the author invites readers into an MRI scanner as it images her brain, into her hard drive as she creates her own avatar in the online virtual world Second Life, and into her ...