Flavor Savors

Odors experienced via the mouth are essential to our sense of taste.

Written byJyoti Madhusoodanan
| 4 min read

Register for free to listen to this article
Listen with Speechify
0:00
4:00
Share

ANDRZEJ KRAUZEThe season to chow down at parties, surrounded by delicious smells, is behind us. But a leftover candy cane can give you a surprising peek into how the human brain helps process those delectable flavors.

Take a deep breath and pinch your nose shut. Bite into the candy as you hold your breath, and then breathe out. Experience how the minty flavor only emerges when you exhale—not when you take that first bite.

When you chew, volatile compounds are released in the mouth and, upon exhaling, carried up into the back of the nose. Here, they bind to odor receptors, which send a signal to the brain. Combined with sensory input from taste buds, and sensations of temperature and texture from other receptors, that back-of-the-nose smell, known as retronasal olfaction, creates what we perceive as flavor.

“There’s a whole world created by retronasal smell that we’re totally unaware of when we’re eating. When we experience a flavor, we think it’s ...

Interested in reading more?

Become a Member of

The Scientist Logo
Receive full access to digital editions of The Scientist, as well as TS Digest, feature stories, more than 35 years of archives, and much more!
Already a member? Login Here
Illustration of a developing fetus surrounded by a clear fluid with a subtle yellow tinge, representing amniotic fluid.
January 2026, Issue 1

What Is the Amniotic Fluid Composed of?

The liquid world of fetal development provides a rich source of nutrition and protection tailored to meet the needs of the growing fetus.

View this Issue
Skip the Wait for Protein Stability Data with Aunty

Skip the Wait for Protein Stability Data with Aunty

Unchained Labs
Graphic of three DNA helices in various colors

An Automated DNA-to-Data Framework for Production-Scale Sequencing

illumina
Exploring Cellular Organization with Spatial Proteomics

Exploring Cellular Organization with Spatial Proteomics

Abstract illustration of spheres with multiple layers, representing endoderm, ectoderm, and mesoderm derived organoids

Organoid Origins and How to Grow Them

Thermo Fisher Logo

Products

Brandtech Logo

BRANDTECH Scientific Introduces the Transferpette® pro Micropipette: A New Twist on Comfort and Control

Biotium Logo

Biotium Launches GlycoLiner™ Cell Surface Glycoprotein Labeling Kits for Rapid and Selective Cell Surface Imaging

Colorful abstract spiral dot pattern on a black background

Thermo Scientific X and S Series General Purpose Centrifuges

Thermo Fisher Logo
Abstract background with red and blue laser lights

VANTAstar Flexible microplate reader with simplified workflows

BMG LABTECH