The Baker Company appoints Vice President & Commercial Director, Baker Europe

Most recently serving as the Vice President, Marketing EU for Avantor, delivered by VWR (formerly VWR Scientific), Mr. Strietman led sales and marketing teams in the promotion of laboratory products to the life sciences industry, across various product categories. There he demonstrated success in product/channel management, customer segmentation, and business development for scientific instruments and services. He worked closely with sales and marketing teams to develop a global platform designed to support the execution of goals and objectives for increasing regional market share by delivering solutions that create and add value for customers. Prior to his work at VWR Avantor, Diko acted as Sales Manager for Clean Air Techniek, where he gained in depth knowledge of biosafety cabinets and helped build distribution throughout the Benelux region and other export markets. We are pleased to have someone like Diko aboard, whom brings demonstrated success in harmonizing commercial strategies for multi-national companies,...