Investing With Your Brain's Heart
Investing With Your Brain's Heart
Frontlines | Investing With Your Brain's Heart Anne MacNamara When it comes to money, smart people act reasonably instead of emotionally to make good decisions, right? Not according to research conducted by an international team of neurologists, economists, and psychologists (J. Dickhaut et al., "The impact of the certainty context on the process of choice," Proc Natl Acad Sci, 100:3536-41, March 18, 2003). The results, based on brain scans of people making economic decisions, show that emo