FLICKR, IMAGES_OF_MONEYEleven biologists were yesterday (February 20) rewarded with $3 million each as the first recipients of the Breakthrough Prize in Life Sciences—a new award set up by a trio of Silicon Valley big shots to recognize and support research into understanding and curing diseases.

The award—which offers more than twice the cash of a Nobel Prize—is organized by Facebook founder Mark Zuckerberg, Google co-founder Sergei Brin, and venture capitalist Yuri Milner. The idea was to make a statement that life scientists are important, to raise awareness of their achievements, and to encourage a new generation of molecular biologists and geneticists, Milner told The Guardian. “Young people will hopefully get the message that not only the careers in sports or entertainment can get public recognition,” he said.

This year’s recipients, who are free to use the money as they please, include Cornelia Bargmann, who investigates neural circuits and...

In future, the foundation plans to give five prizes every year. Unlike the Nobels, there is no limit on the number of people who can share a prize, and there will be no elaborate ceremony. All winners will join the selection committee to vote on future winners.

“Their idea seems to be to grab society’s attention, to send a message that science is exciting, important, cool, our future,” Eric Lander of the Broad Institute at Harvard, rewarded with a Breakthrough Prize for his work on the Human Genome Project, told the New York Times.

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