Major, Groundbreaking Increase in Hype in Grant Applications

Projects funded by the National Institutes of Health increasingly employ subjective and promotional language in describing research, a study finds.

Written byChristie Wilcox, PhD
| 3 min read
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The language used in grant applications is becoming increasingly hyperbolic, a study published last week (August 25) in JAMA Network Open finds. The team reports that 130 research-hyping adjectives were used at a 1,378 percent higher frequency on average in funded application abstracts from 2020 than in those from 1985. “The findings in this study should serve to sensitize applicants, reviewers, and funding agencies to the increasing prevalence of subjective, promotional language in funding applications,” the authors write.

The team, comprised of two linguists and a biomedical researcher, began by using software to annotate the parts of speech in more than 900,000 abstracts in the National Institutes for Health (NIH) archive of funded projects. They then compared the frequency of adjectives between projects funded in 1985 and those funded in 2020, looking specifically for what they considered hype: “hyperbolic and/or subjective language that may be used to glamorize, promote, or ...

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